Targeting a specific audienceWe all like different things!
We choose to buy different things based on the things we like. For this reason, advertisers like to custom fit advertisements to the people they want to buy their product. Watch the advertisement to the right. Who do you think is the target audience? Why? |
|
Determining the target audience
Please go to the following websites and analyze the advertisements you see. Then complete the polls and check out what your classmates thought.
1. Powerful Yogurt http://www.powerful.yt/products.php
1. Powerful Yogurt http://www.powerful.yt/products.php
|
|
2. Toys R Us Sweden (Nerf) http://www.adweek.com/files/adfreak/AdFreak%20new/Sweden%20Toys%20Nerf.jpg
|
|
Think about how you knew who these ads were directed at.
Now think about your advertisement. Do you want boys to buy your food? Girls? Both?
Now think about your advertisement. Do you want boys to buy your food? Girls? Both?
Now that you have a target audience in mind let's look at how advertisers get you to WANT that product!