Advertisment Techniques
Advertisements are all around us! We see them on TV, billboards, and at the movies! We hear them on the radio and even play games online with advertisements built right in!
Each ad is built to appeal to a target audience in a certain way. Read on to find out how advertisements target us every day.
Each ad is built to appeal to a target audience in a certain way. Read on to find out how advertisements target us every day.
How do they make YOU want their product?
With your partner view each of the advertisements below. Talk about the techniques advertisers use. Answer any questions and try to think of other examples for each.
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1. Make it look DELICIOUS!
Even if that means cutting, dying and barely cooking food, because on TV how something looks is all that matters. Watch the video to the right to see the work that goes into preparing a fast food meal for a TV appearance. |
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3. Create a memorable jingle!
Can you name all the marshmallow shapes in Lucky Charms cereal? If so, it's probably because of this brand's very memorable jingle. (And look, Lucky Charms has a cartoon mascot too!) |
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4. Use STAR power!
Enlist a celebrity to show their fans how awesome, delicious and special your product is. You'll have to pay them MILLIONS of dollars but you could make a lot of money because young kids want to be like their heroes. |
Our goal is to advertise HEALTHY food! Before we create our own advertisements, let's learn
to identify deceptive advertisements so we can choose healthy items!
to identify deceptive advertisements so we can choose healthy items!